Search Engine Optimization Service
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As professional entrepreneurship coaches we specialize in walking the line between being a cheerleader and a harsh realist. We push you to new heights that are sometimes uncomfortable but are necessary to grow and scale your business. We stick with you through thick and thin and make sure all objectives are growth driven so you start seeing results quickly.
Search Engine Optimization
SEO refers to Search Engine Optimization.” In simple words, it means that it is better to increase the visibility of your site when people search for products or services related to your business in Google, Bing and other search engines. Better visibility The more pages you have in search results, the more likely it is to attract the attention of your business and attract potential and existing customers.
Why is SEO Important for Business?
SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent, to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Higher visibility and ranking in search results than your competition can have a significant impact on your bottom line.
However, search results have evolved over the years to provide more direct answers and information to users more likely to be placed on a results page rather than taking users to other websites.
Three Pillars of SEO
As a digital marketer, knowing how to get your brand, website or company discovered by searchers is a core skill, and understanding how SEO is evolving will keep you on top of your game. While SEO changes frequently in small ways, its key principles do not. We can break SEO down into three main components or pillars that you need to be familiar with – and take action on regularly:
Technical Optimization: Technical optimization is the process of performing activities on your site that are designed to improve SEO but are not related to content. This often happens behind the scenes.
On-page optimization: On-page optimization is the process of ensuring that the content on your site is relevant and provides a great user experience. This involves targeting the right keywords within your content and this can be done through a content management system. Common examples of content management systems include WordPress, Wix, Drupal, Joomla, Magento, Shopify, and Expression Engine.
Off-page optimization: Off-page optimization is the process of increasing the search engine ranking of your site through activities outside the site. This is largely driven by backlinks, which help build a site’s reputation.
Benefits of Search Engine Optimization
SEO can help you improve your ranking in search engine results.
This has the potential to make a huge impact on your company’s most important goals, such as increasing your leads and sales.
- SEO targets quality traffic
- SEO Builds Brand Credibility
- SEO helps in establishing brand awareness
- SEO can be a long term marketing strategy
- SEO helps you to gain market share
- SEO Takes You Ahead of the Competition
- You don’t need to pay for ads in SEO
Why choose Emphasy Digital as your SEO partner?
Emphasy Digital is a digital marketing agency that is a group of digital marketing experts that provides digital marketing services to businesses. These services are provided as an annual or quarterly plan in a customized list of specialized services including website development and maintenance, on-off page optimization, social media management, optimization and marketing, content marketing and email marketing.
Search engine optimization services are proving effective in helping companies increase brand awareness, attract global customers, maximize conversion rates, generate leads, and increase sales through a better online presence.
Emphasi Digital is your solution to grow your business digitally and get the highest return on investment and conversion rates in a trackable way of online marketing, even if you have no online marketing experience.